005: BS Beliefs To Say Goodbye To In Your Business

Last week I delivered my free business workshop, Unstoppable You Live. If you missed it, that’s ok. I have it all set up so that you can still register, watch the replay & download the workbook with all the strategies for getting more of what matters done. You can get access to that at www.jenagoldencoaching.com/unstoppable.

Last week I delivered my free business workshop, Unstoppable You Live.  If you missed it, that’s ok.  I have it all set up so that you can still register, watch the replay & download the workbook with all the strategies for getting more of what matters done.  You can get access to that at www.jenagoldencoaching.com/unstoppable.

Y’all it is back to school time!  I can’t believe how fast this summer went & that it’s already time to get back to it, but gosh, I guess here we go, right?!  My last one starts his sophomore year tomorrow!  That’s even hard to think about.  I thought him starting high school was going to be hard, but now it feels like this countdown to the end.

In other news, I had the most amazing coaching call with one of my clients last week.  We created a new workflow together & implemented some automations that are going to save her so much time & energy in her business!  I love working those things out & putting new strategies in place. That is the kind of work I do with my private clients.  I have room for 2 more right now if you’re listening to this in real time at the end of July 2024.  

Ok, let’s get into today’s topic - all the BS.

I’ve read hundreds of self help books.  None of them did me any good.

Why?  Because I didn’t fully believe them.  I tried to believe them.  And I think I thought I believed them.  I mean, I felt good when I closed a chapter.  But then I went on my merry little way.

I’m not telling you to never read a self help book.  I still read lots of them.  

The problem was twofold before.  While I was creating new beliefs, I wasn’t working to get rid of the old ones and I wasn’t taking action.  So I didn’t create lasting change.

There’s a difference between having a new belief & taking action in that belief.

And that’s where a lot of entrepreneurs fall short.

We do one or the other.  We want the quick fixes, the step by step instructions, the new social media hacks that are going to bring us all the clients.  Or we want to study, read, be enlightened, say our affirmations & think positively.  

It’s one or the other.  Somehow we haven’t put the two together.  I’ll get back to that in a bit.

Let’s say you want to make a million dollars this year.  Do you believe you can?

Maybe that’s not your number.  And that’s ok.  I want you to think of the number you want to hit this year.  Got it in your head?  Good.  Don’t forget it.

Do you believe you can hit that number?  Fully believe it in your bones?

No?  Ok.  At least you know there’s some crap up there that needs to be cleaned out.

Yes?  You believe it?  Like it’s a full body 100% yes!

Here’s my question for you . . . are you showing up like it every single day like you believe it?

If not, you got some BS beliefs that you’re probably unaware of.  These are some of the worst ones because we didn’t even know they existed!!!

Let’s talk about those BS beliefs, because if you’re anything like me, you probably have a lot of them.  I still work through mine all the time.  

So, what are some BS beliefs that do not support the type of income you want to be making?


Here’s some I came up with (some sneakier than others):

  • Sales are hard.

  • There are more qualified people to hire who do the same thing.

  • Finding new clients is hard & time consuming.

  • People don't have the money to pay me.

  • My prices are too high.  I wouldn’t pay that.

  • I can’t make content today, so I won’t make any sales today.

  • This isn’t possible for me.

  • Nothing seems to be working.

  • People aren’t paying attention.

  • I’m not good at sales.

  • I haven’t built the right audience.

  • I got lucky the last time.

  • Everyone’s a __________ (insert your profession).

  • I can’t charge as much as her.

  • I can’t sustain these sales numbers.

  • I don’t know what to post.

  • I would have to work so much more to make that kind of money.

  • Creating content takes so long.

  • Sales are slow.  Nobody is spending right now.

  • I hope I get sales today.

  • Marketing & selling is complicated.

  • Why bother?  It’s just going to be another failed launch.

  • I need low ticket offers to make more money.

  • People are watching but they aren’t ready to buy.

  • People don’t value the type of work I’m offering.

  • They will just hire someone cheaper.

  • Making this kind of money while raising my kids is hard.

Does any of that ring a bell?  I bet you anything that I’ve thought every single one of those at least once.  

It’s all a load of crock.  None of that is true.  But we believe it like it is.

Then we go looking for things to make us feel better.  

We get inspired by the instagram quotes.  We have them all saved on our phones.

We read all the mindset books, even have lines on lines highlighted.

But when it comes down to the moment, do you retreat, fall back into bad habits, say it’s not the right time?

Or do you show up & do the thing with the belief you say you have?

We get a choice.  We get to choose a new belief.  But it’s not just about believing something new.  There’s this split second between where we get to decide to be courageous and take action or just do the safe, comfortable thing.

I’m going to give you some not so BS beliefs to try on today.  Get a paper & pen if you can.  If not, you’re gonna want to come back to this one if you’re driving or doing something else right now.

Remember that number you want to hit?  Here are some beliefs that can support it.  

  • I believe in people & their power to make great decisions.

  • Referrals come in consistently, easily & effortlessly.

  • What I’m selling is needed.

  • I attract empowered clients into my world.

  • Creating content gets to be simple, fun & fulfilling.

  • My work is a gift from God.

  • My work makes the world a better place.

  • I am surrounded by wealth & people love to invest at the level I invest.

  • I am beyond qualified to lead.

Here’s how this all comes together . . . you have to act on your belief!

If you believe people can make powerful decisions, let them.  There’s no need to panic & send 10 follow up emails & voicemails.  Maybe she’s busy.

If referrals come effortlessly, there’s no need for a complicated referral system.

If what you’re selling is needed, if your work comes from God & it makes the world a better place, stop hiding it from the world.  Shout it from the rooftops!

If sales get to be fun, then make them fun!  

If content gets to be easy, then let it be easy.  Say what you want to say.

If the perfect clients are right around the corner, show up today so they can find you.

If you are surrounded by wealth & people love to invest like you do, then sell like it’s right there waiting for you to show up.

You get what I’m saying?  Put feet to your faith.

Business is not built on hope.  You can’t hope your way to a million dollars.  You can’t hope your way to your number.

That’s not how business works.

If you believed those things wholeheartedly & acted on them, do you know what kind of business you could create?  Probably not!  You haven’t ever dreamed that big!  

This is my life’s work - to help women believe in themselves again, to take courageous action & to create something bigger than themselves!  

If you’re ready to step into the next best version of yourself, create solid new beliefs & start taking massive action in alignment with those & your goals, you need to be inside the Made For This Membership.  This is life & performance coaching for women in business.  Part course, part community, part coaching - 100% transformative.  This is for the woman who knows she was meant for something more.  The link is in the podcast description, the show notes & on my website at www.jenagoldencoaching.com under the work with me tab.

GET MORE OF WHAT MATTERS DONE!

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004: Becoming Unstoppable In Your Business